Tips for Cost effective Mailing
- Postcards qualify for discounted First-Class postage.
- Maximum size of postcard to qualify for discounted postage is 4 ¼” x 6”.
- Presort First-Class postage for a postcard costs less than Presort Standard postage for a letter.
- USPS offers no Presort Standard postage rate for postcards.
- USPS requires blank space 4” x 2” in lower right corner for address and bar code.
- Folded self-mailers cost less to produce than mailers in envelopes.
- Folded self-mailers get better results than mailers in envelopes, because message is visible on the outside.
- Folded self-mailers must be secured with at least one wafer-seal or glue strip. Mailers folded with opening at top of mailing panel require only one wafer-seal.
- Mailers folded with opening at bottom of mailing panel require at least two wafer-seals.
- If timing is not critical, save postage by mailing Presort Standard.
- Base rate for Presort Standard postage applies to mail pieces up to 3.3 ounces.
- Blue Hill Press can apply bar codes to qualify mail pieces for Presort Standard Automation postage rates.
- Presort Standard Automation postage costs even less than Presort Standard postage.
- Postage for mailing flats is high. Consider folding to get postage rate for letters. Postage savings will more than offset money spent for folding and wafer-sealing.
- To update your mailing list and get free address corrections, mail Presort First-Class once or twice a year.
Tips for creating a mailing that stands out!
Mailboxes are receiving a stream of direct mail messages. Therefore, it is important that your company creates direct mail that stands out. Here are 7 quick tips on creating an eye-catching direct mail marketing message.
1. Look great on paper. Your direct mail marketing efforts are a reflection of your brand. Make sure your logo and any constant design themes are present. Stick with your brand and make your company look great on paper.
2. Choose the right medium. What will be most effective for your business, such as a brochure or a simple one sheet flyer, is dependent on your industry. However, make sure your message is on professional-grade paper and is of high-quality. Die cuts, the right font choice, and a glossy or matte finish can help you stand out.
3. Have a call-to-action (CTA). If you lack an effective CTA, it’s time for an improvement. Encourage everyone who sees your direct mail message to try a product, visit your site, clip the coupon, enter the contest, etc. to keep them moving down the sales funnel.
4. Write effective copy. Appeal to your audience’s emotions. You want to appeal to your potential customer’s personality before you pitch. Your copy should do the same thing. Your product’s features and benefits should be written for your target audience.
5. Be creative and concise. This applies to both your design and your content. Being creative with word choice is quite alright, but the message needs to come through clearly. You don’t want to confuse your audience. Balance design and copy for a successful direct mailer.
6. Choose the right printer. Wait, you’ve already done that! Imageflow is my favorite. We're happy to lend out experience and provide insight into design and strategy.
7. Follow up and integrate. Follow up your first direct mail marketing effort with a second. You can also follow up by using similarly designed and worded email marketing campaigns. Integrate your direct mail designs and copy into your online marketing.
When you use direct mail marketing, stand out from the crowd with a well thought out design and strategy. Consider who your target audience is and create a direct mail campaign that appeals to them. Leave an impression with an effective message and design that grabs readers’ attention and encourages them to take the next step.