For the companies trying to promote their brand, consumers have become more and more adept at ignoring the messages. But even in today’s oversaturated advertising climate, the one sales message that can break through the clutter is the recommendation of a friend, word of mouth. And one very powerful medium for stimulating word-of-mouth advertising is the wearing of branded apparel.
Be the Message!
By choosing to wear a company’s name, logo or message, you are proudly standing with that brand and what it represents. You act as a walking promotion. In fact, the choice to wear that shirt, cap, jacket or button can have a far greater impact than any actual sales pitch.